Similarly, pop rap is often assumed to be more musically simplistic than other hip-hop, but rappers such as The Notorious B.I.G., Eminem, Lil Wayne, Kendrick Lamar, Nas, Nicki Minaj and Jay-Z have all made pop rap records that do not compromise on their exceptional technique. Pop rap is stereotyped as being more lyrically clean (it needs to get radio play), and several acts in this genre built careers on being The Moral Substitute to edgier rappers of the time (such as MC Hammer and Will Smith), but there are many pop rap songs that got popular because they combine accessible production with controversial subject matter ( Lil Nas X, " MONTERO (Call Me by Your Name)"), gratuitously vulgar lyrics ( Azealia Banks, "212") or, indeed, both ( Eminem, The Marshall Mathers LP). Similarly, it's possible to make pop rap music that nobody actually likes. While "pop" is short for "popular", it shouldn't be assumed that a rapper makes pop rap just because they're a popular rapper - if influence from general-audiences pop music isn't present, they are just making hip-hop (or a different subgenre of it). During pop rap's second resurgence in The New '10s, a general audience more hip-hop literate than in the 90s led to a wave of pop-rap using more traditional hip-hop subject matter like Boastful Rap, Glam Rap, social issues, lyrical technique showcases, and even battle rhymes and diss tracks. Infectious sing-along hooks are an essential, and pop-rap often uses light lyrical content like romance, breakups, sex, dancing/partying/the club/ the beat, self-empowerment, and occasionally novelty topics, though there are significant exceptions. Many pop rap songs will feature both a pop singer and a rapper collaborating on the track, usually with the singer taking the hook and the rapper handling the verses. Pop rap production tends to place more emphasis on the melody instruments in the beat rather than on the bass and percussion, and uses the fashionable sounds of the time. It aims to combine the edge and rhythmic nature of hip-hop with the mass appeal and theatrical approach of pop. Pop rap is a subgenre of both Hip-Hop and Pop that emerged in The '80s (during The Golden Age of Hip Hop) and became extremely popular at the beginning of The '90s, with another resurgence at the beginning of The New '10s. ( back) and Aerosmith Missy Elliott BROCKHAMPTON and Eminem and Rihanna.
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